Developing an effective community conservation program for cotton-top tamarins (Saguinus oedipus) in Colombia

Published source details Savage A., Guillen R., Lamilla I. & Soto L. (2010) Developing an effective community conservation program for cotton-top tamarins (Saguinus oedipus) in Colombia. American Journal of Primatology, 72, 379-390.
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This study is summarised as evidence for the following.

	Action	Category
	Implement multimedia campaigns using theatre, film, print media, discussions Action Link

Implement multimedia campaigns using theatre, film, print media, discussions

A before-and-after trial in 2010 in Los Limites, northern Colombia found that an education programme using print media, led to an increase in knowledge about cotton-top tamarin Saguinus oedipus identification, understanding of its limited distribution in Colombia and its main threats. The programme resulted in an 81% increase in knowledge about species identification, 77% about its distribution and 65% about threats to cotton-top tamarin survival, although no statistical tests were carried out to determine whether these differences were significant. An evaluation tool was used to test approximately 3,000 students from 15 schools before and after the programme. The programme, run in collaboration with Baranquilla Zoo, used a series of classroom workbooks that focused on the cotton-top tamarin and its habitat.