Provide science-based films, radio programmes, or books about mammals to improve behaviour towards mammals and reduce threats
Overall effectiveness category No evidence found (no assessment)
Number of studies: 0
Background information and definitions
There are different types of media that can be used to inform people and raise their awareness about threats to mammals and their conservation. Environmental education campaigns frequently use film, sound or print media to present either factual information or fictional stories that have parallels to environmental issues. It can be difficult to assess the impact of such initiatives, as it is harder to assess people’s subsequent behaviours than it is to measure their stated attitudes towards mammals after exposure to media.