Action: Install billboards to raise primate conservation awareness
Key messagesRead our guidance on Key messages before continuing
- We found no evidence for the effects of installing billboards to raise primate conservation awareness on primate populations.
'No evidence' for an action means we have not yet found any studies that directly and quantitatively tested this action during our systematic journal and report searches. Therefore we have been unable to assess whether or not the action is effective or has any harmful impacts. Please get in touch if you know of such a study for this action.
Billboards may be an effective medium to inform and raise awareness about primates, their habitat, threats to their survival and conservation strategies to a potentially large number of people, as billboards are easily visible and repeatedly read by people travelling on roads in urban areas.